RENOSY, an online Real estate investment, releases customer trend report for January to March 2024. Continued expansion to a wide range of age and income ranges / Osaka Prefecture is doing well as a location for properties

May 22, 2024

We have released the "RENOSY Real estate investment Customer Trends Report January-March 2024," which summarizes the trends of customers who made deals from January to March 2024 for "RENOSY" the online Real estate investment service brand operated by our company.

RENOSY Real estate investment Customer Trends Report January-March 2024 Topics

  1. Although the majority of customers are in their late 20s, the age group that makes purchases tends to be more in their late 30s and 40s.

  2. The largest annual income range for successful customers is the 5 million yen range, followed by the 10 million yen range. The three-month trends show a uniform distribution across each annual income range.

  3. The largest number of properties sold were located in Tokyo, followed again by Osaka Prefecture

Age of the converted customers

In terms of the age of customers who made purchases in January-March 2024, the largest age group was 25-29 years old at 23%, followed by 35-39 years old at 17%, followed by 40-44 years old and 45-49 years old at 16%.

We therefore investigated customer trends every three months over the past year and found that although the majority of buyers are in their late 20s, the majority of buyers continue to be in their late 30s to 40s. This shows that interest in Real estate investment continues to grow among a wide range of age groups.

Annual income of successful customers

In terms of annual income of customers who made contracts in January to March 2024, the bulk of the income was in the 5 million yen range (13%), followed by 10 to 12 million yen (11%). The 6 million yen, 7 million yen, and 8 million yen ranges were all at 10% each.

We then investigated customer trends every three months for the past year, and found that the percentage of successful buyers in each income range of 5 million to 8 million yen and 10 million to less than 12 million yen was approximately 10%. This shows that there is a uniform distribution across each income range.

Property location

The largest proportion of properties sold was located in Tokyo at 53%, followed by Osaka at 16% and Fukuoka at 14%. In the most recent customer trend report, Fukuoka was the second largest after Tokyo, but Osaka had a higher proportion in January-March 2024. This is likely due to rising expectations for Osaka as redevelopment in the Umeda area and other areas gains momentum, and global events such as the Osaka-Kansai Expo approach.

*All data is as of the time of contract. Please note that due to rounding, the total percentage may not add up to 100%.
*Company names and product/service names mentioned in this press release may be trademarks of the respective companies.

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