RENOSY, an online Real estate investment company, releases customer trend report July-September 2023

The number of people with investment experience is on the rise / Annual income of contracted customers is increasing in two zones
We have announced the "RENOSY Real estate investment Customer Trends Report July-September 2023," which summarizes the trends of customers who made deals for the period from July to September 2023 on "RENOSY," the online Real estate investment service brand operated by our company. We will provide you with an excerpt of the topics.
RENOSY Real estate investment Customer Trends Report July-September 2023 Details
RENOSY service site
[RENOSY Real estate investment Customer Trends Report July-September 2023 Topics]
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Among the contracted customers, the number of experienced investors is on the rise.
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The annual income distribution of contracted customers is on the rise in the 6 million yen and 20 million yen ranges
◆ Investment experience of contracted clients
Of customers who made a deal between July and September 2023, 69% had investment experience at the time of the deal.
We therefore investigated customer trends every three months and found that those with investment experience increased by +5 points compared to the same quarter last year (July to September 2022), and was the highest figure in the past year.
According to the "Survey on the Usage of NISA and Junior NISA Accounts" published quarterly by the Financial Services Agency (※1), the number of NISA (General and Tsumitate) accounts as of the end of June 2023 increased by approximately 2.38 million accounts compared to the same period last year (end of June 2022).
This suggests that there may be an increase in people with experience in securities investment, and even more so in people making investments other than securities.


◆ Annual income of contracted customers
In terms of annual income of contracted customers, the most common was in the 6 million yen range (12%), followed by the 5 million yen range and less than 10 to 12 million yen range (11%), and then the less than 12 to 14 million yen range and 20 million yen range (10%).
We therefore investigated customer trends every three months over the past year and found that the 6 million yen range was up by +2 points compared to the same quarter last year (July to September 2022), and the 20 million yen range was up by +3 points compared to the same quarter last year (July to September 2022), showing an upward trend in both annual income zones.
In the "RENOSY Real estate investment Annual Report 2022," which compared the trends of RENOSY customers who made contracts in 2021 and 2022, 31% of customers who made contracts in 2022 who had previously purchased properties made additional purchases (up 5 points from the previous year). In addition, customers cited "maximizing the use of loan credit limits" as the reason for making additional purchases.
Based on this, it is believed that customers with an annual income of 20 million yen or more, which was on the rise in this survey, are making use of their loan credit limits and considering owning multiple investment properties.


◆ Result summary:
Survey period: July-September 2023 (July 2022-September 2023 for three-month customer trend data)
Research organization: RENOSY research
Survey target: Number of contracts closed at RENOSY in July-September 2023
Survey method: The number of contracts closed during the period is aggregated and percentaged.
◆ RENOSY: Online real estate investment service brand
RENOSY is a brand of online Real estate investment services utilizing AI and other technologies. The company provides online-based services from the consideration of Real estate investment to purchase, subsequent management and sale, so that the purchase and sale of real estate can become more familiar as a means of asset building. In April 2023, a survey conducted by Tokyo Shoko Research showed that for four consecutive years from 2020, we were the No. 1 (※3) seller of pre-owned condominiums in Japan.
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