[RENOSY Real estate investment Annual Report 2022] 1 in 3 of contracted customers purchased multiple properties, with the age group in their late 20s being the largest for the second consecutive year

March 30, 2023

Our company, RENOSY operates the online Real estate investment service brand “RENOSY,” has been No. 1 (*1) in Real estate investment of asset management RENOSY type used condominiums for three consecutive years Real estate investment Annual Report 2022” was released today on March 30.

(*1) GA technologies Co., Ltd. "RENOSY Real estate investment wins No. 1 in Japan for the third consecutive year in terms of sales performance of second-hand condominium investment" (announced on April 7, 2022)
https://www.ga-tech.co.jp/news/12103/

[Points of this case]

  1. The percentage of clients with investment experience has remained stable, with 64% of them saying they have investment experience, the same as last year.

  2. The percentage of additional purchasers increased to 31% (up 5 points from the previous year), and the percentage of contracted customers who purchased multiple properties also increased to 31% (up 3 points from the previous year).

  3. The age group with the highest proportion of contracted customers is 28% (up 2 points from the previous year) aged 25 to 29.

  4. The volume zone in the annual income range of contracted customers is 17% in the 5 million yen range (same rate as the previous year)

◆Survey overview

Survey period: Saturday, January 1, 2022 to Saturday, December 31, 2022
Survey method: RENOSY customer data

* Each tally is the number at the time of contract conclusion.
The total composition ratio may not add up to 100% due to rounding, and the graphs may not look equal due to rounding.

This report is an annual version of "RENOSY Real estate investment customer trends," which has been published monthly since November 2019, with the aim of facilitating a wider understanding of RENOSY 's customers and the characteristics of its services.

The main feature of 2022 is that the percentage of people who have purchased before will make additional purchases and the percentage of people who will purchase multiple properties at once will increase, and one in three people will own multiple properties. In addition, the percentage of customers in their late 20s has increased, making it the volume zone for the second consecutive year.

Please see the PDF for detailed survey information.

A detailed analysis of the survey results can be found in an article in RENOSY magazine.

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◆ Survey details

(1) Investment experience
 

At the time of closing, 64% of customers answered that they had investment experience (the same rate as the previous year) and 36% answered that they had no investment experience.

(2) Total number of purchases and number of properties by contracted customers

In FY2022, both the percentage of those who purchased once and purchased additional properties (total number of purchases) and the percentage of multiple properties purchased at once (total number of properties purchased) increased.

Of the customers who closed contracts in FY2022, 69% made the first purchase (down 5 points from the previous year), and 31% made additional purchases (up 5 points from the previous year) for those who had previously purchased. Some of the reasons why customers made additional purchases were "Because I was introduced to an attractive property," "Because I was interested in cities other than Tokyo," and "To make the most of the loan credit line." .

Of the customers who concluded contracts in FY2022, 69% (down 3pts from the previous year) had only one property at the time of purchase, and 31% had multiple properties. Customers who actually own multiple properties cite benefits such as "geographical risk diversification" and "exit strategy expansion".

(3) Age

The age group with the highest percentage is 25-29 years old with 28% (up 2 points from the previous year), followed by 35-39 years old with 18%, followed by 40-44 years old with 17%. Compared to the previous year, the percentage of people in their early 30s has decreased, and the percentage of people aged 35 and over has increased.
Customers in their late 20s said, Real estate investment After having a child, I want to leave assets for the future." By reviewing the formation and adding a cancer group credit when purchasing a property, we were able to cancel unnecessary insurance."

(4) Annual income

In the volume zone, 17% are in the 5 million yen range (same rate as the previous year), 14% are in the 6 million yen range, and 12% are in the 10 million yen to less than 12 million yen range. The 4 million yen level will increase from 2% in FY2021 to 5% in FY2022. In fiscal 2022, the annual income range increased by 3 points to the 6 million yen level due to the increase in the 4 million yen range.

(5) Property location

In terms of property location, Tokyo is the most common, with 65% (down 9pts from the previous year), followed by Osaka at 13%, Kanagawa at 11%, Fukuoka, Kyoto and Hyogo. In particular, Fukuoka Prefecture saw a large increase from 1% in FY2021 to 7% in FY2022. One of the reasons for the growth in Fukuoka is the feedback from customers, such as, "Development is progressing with Tenjin Big Bang, and the population is increasing, so we decided to purchase more." Expecting the future development of the city, it is thought that more and more people are purchasing.

(6) Details of property for sale

Regarding the size of the properties for sale, 79% were less than 30㎡ (up 4pts from the previous year), followed by 13% less than 50㎡ and 6% less than 20㎡.

In terms of price range, 52% were in the 20 million yen range (same rate as the previous year), 36% were in the 20 million yen range, and 7% were in the 30 million yen range.

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