Become the company's growth engine in the aspect of communication

Mid-career hire as Executive Officer (2018)

Yoshio Kawamura

I heard something like this

  • ・What is your background?

  • ・ What was the decisive factor in joining the company?

  • ・ What is your current job?

  • ・ What are your future goals?

Believe in the possibilities of the Internet

I first encountered the Internet when I was in high school, and it had a profound impact on my life. Feeling that "the Internet will come into every industry from now on," he joined CyberAgent as a new graduate. At first I was in charge of media sales for advertising agencies, but in my second year I won an internal new business contest. I established Japan's first in-game advertising subsidiary, and was appointed president at the age of 23. However, he did not produce the desired results and withdrew after less than two years. I returned to the headquarters as a sales manager. After that, I had a lot of interesting jobs and valuable experiences, but I felt irreverently that I needed to take on bigger challenges.

Just at that time, I received an invitation from an acquaintance at Dentsu, saying, "I'm going to focus on the Internet from now on. Would you like to work together?" At that time, I felt that it was fate that coincided with the vague impatience I felt at that time, and changed jobs to Dentsu in 2011. I was assigned to a department called the Communication Design Center (at that time, CDC). CDC is an organization based on the idea of "providing solutions, regardless of method, to all issues faced by companies, organizations, and people." In addition to advertising planning and production, I was involved in a wide range of activities, from launching new businesses, developing new products, developing commercial facilities, events to PR.

“Analog x Technology” is the shape of a next-generation IT company

I first heard about GA technologies Co., Ltd. when a junior colleague at Dentsu introduced it to me as a company that combines real estate and IT. At the time, I had no interest in Real estate investment at all, but because of my job I was interested in new businesses, so I decided to hear more about it. The asset planner who was in charge was highly skilled, and the investment itself seemed interesting, so I decided to purchase a property on the spot. After that, as Dentsu, I produced a TV commercial for GA technologies Co., Ltd. and had regular contact with them, and I began to think that they might be a more amazing company than I had thought.

Throughout my career, I have been thinking about the potential of the Internet as a core industry in the 21st century, or even as an infrastructure for all industries. In the midst of this, I felt that there was a huge opportunity in the real estate industry, a field that the Internet and technology have yet to reach. Since the appearance of smartphones in the late 2000s, the Internet has gone beyond the boundaries of browsers and has continued to connect with the analog real world. GA technologies Co., Ltd. which will continue to push forward with "analog x technology" beyond real estate, is one of the best forms that a next-generation IT company can take, and that was what made me decide to join the company.

Increase company value through internal and external communication activities

As Executive Officer and Chief Communication Officer, I oversee all internal and external communication activities for the entire GA technologies Group. Externally, I am responsible for corporate branding, PR activities, communicating growth scenarios for the group and its businesses, and sports marketing. Internally, I am in charge of information infrastructure such as the group's portal site and company newsletters, as well as employee engagement measures.

He also serves as the head of CDC, which is the department that carries out these activities, and has formed a team of about 20 people necessary for communication activities, including PR specialists, art directors, designers, movie creators, event producers, and full-stack engineers. doing. Besides managing, I myself am also working hard as a player.

My team works with all business divisions and group companies in Japan and overseas on various projects to be a growth engine for the entire group in terms of communication. Various projects were undertaken in connection with the company's listing on the Tokyo Stock Exchange Mothers (at the time, now Growth), which occurred soon after I joined the company. The decision to sponsor Kawasaki Frontale and the announcement of that decision were also part of the plan. Starting in 2020, we were the only listed company to be selected for the DX stock selected by the Tokyo Stock Exchange and the Ministry of Economy, Trade and Industry for three consecutive years. In the short time since I joined the company, there have been countless memorable projects. It is precisely because the company is growing so rapidly that I feel the joy of being able to take on new missions one after another.

What all the successful people at our company have in common is that they are honest. They also do not compromise on their work and are truly customer-oriented. I think that embodying the "GA VALUES" that GA technologies Group holds dear is a prerequisite for success.

Bringing together individual strengths to become a top global company

From the time I joined the company in July 2018 to the present day, I have felt that GA technologies Group is a company that is constantly experiencing growing pains. The business has grown at an extraordinary speed, the number of group companies has increased, and sales have been growing steadily. However, I have never once thought that we had built a sufficient system for this. No matter where we look, we do not have enough resources for what we want to do. On the other hand, this is why the members of our group are racking their brains over what to do, working together, and trying and testing things at high speed to make up for the shortfalls.

The future that our company will pave the way for, and the possibilities it offers, are enormous. That is why we need the "individual power" we are currently demonstrating, and the "strength of teamwork" that is born from the collaboration of those strong individuals. If we can expand our organization without diluting the purity of these two elements, I am convinced that we can reach much higher and farther. Of course, it goes without saying that that much higher and farther place is the "world's leading company" that we aspire to be.

* This article is based on information at the time of the interview. Please note that it may differ from the latest information.

Mid-career hire as Executive Officer (2018)

Yoshio Kawamura

Joined CyberAgent as a new graduate and engaged in advertising sales and group company management. After that, he transferred to Dentsu and belonged to the Communication Design Center (at that time). With clients such as major companies and local governments, he is in charge of resolving communication issues and developing businesses. Joined the company in July 2018. He is responsible for all internal and external communication, and in December 2020, he was Executive Officer Chief Communication Officer as the officer in charge of the communication area.

Mid-Career

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