For this morning's Galleria*, we invited a copywriter and representative Director of meet Inc., Mr. Gen Kogusuri, to focus on copy work with the theme of "words that change the landscape, responsibility for creating pillars." We talked about the power and responsibility of words.

"Mackerel" and "Seki mackerel" are different, aren't they? The mere addition of "Seki" can change the value of a product considerably. He introduced the role of names and copy, using examples of “good words” that exist not only in the world of advertising but also in everyday life.
What Ms. Kogusuri values in her work as a copywriter is not "to say something clever," but "to help companies, businesses, and people in need." For that reason, we asked him to share their intentions as a language professional, citing their own work as an example of what they are conscious of in their work.

for example…
① Change the scenery (change the sense of values)
(2) First, create a pillar (create a foundation from which you can return)
③ Show the destination (like the North Star, it should be a presence that shows the future destination)...

Using words that are familiar to everyone as the theme, he introduced the possibilities and depth of the topic, and many questions were asked from the audience that could not be contained within the time limit.
We had another creative guest this week, and it was a great start to the week.

Galleria*: Inspirational internal study sessions held irregularly on Monday mornings.