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RENOSY, an online Real estate investment, releases customer trend report for April to June 2024

August 21, 2024

The percentage of people with investment experience exceeds 70%, the highest percentage since the report began

We have released the "RENOSY Real estate investment Customer Trends Report April-June 2024," which summarizes the trends of customers who made deals from April to June 2024 on "RENOSY" an online Real estate investment service operated by our company.

RENOSY Magazine

RENOSY service site

[RENOSY Real estate investment Customer Trends Report April-June 2024 Topics]

  1. Regarding the investment experience of successful customers, 71% said they had investment experience, the highest percentage since the customer trend report began.

  2. Characteristics of customers who made contracts during the target period were annual income of 10 million to 12 million yen and age in their 40s.

◆ Investment experience of contracted clients

Regarding the investment experience of customers who made a contract in April to June 2024, 71% answered "I have investment experience" at the time of the contract, and 29% answered "I have no investment experience." The percentage of those who answered "I have investment experience" exceeded 70%, which is the highest percentage since we started the customer trend report in 2019.

We therefore investigated investment experience every three months over the past year, and found that the percentage of people with investment experience had increased by 7 percentage points compared to the same quarter of the previous year, indicating an upward trend in the percentage of people with investment experience. According to a survey by the Financial Services Agency (*1), 72% of people have investment experience, which is a similar percentage to the results of this survey. This shows that the growing interest in investment in society is reflected in this report.

(※1) Financial Services Agency "Results of Customer Awareness Survey Regarding the Sale of Risky Financial Products" (Announced July 5, 2024)
https://www.fsa.go.jp/news/r6/kokyakuhoni/fdreport/04.pdf

◆ Annual income of contracted customers

The volume zone of annual income for customers who made contracts in April to June 2024 was between 10 million and 12 million yen at 12%, followed by the 5 million yen range at 11%, and the 12 million to 14 million yen and 20 million yen ranges, both at 9%.

* Annual income is in units of 1 million yen, with income over 10 million yen classified in units of 2 million yen, and income over 20 million yen classified in units of 10 million yen.

◆ Age of the customers who made the contract

The largest age group for customers who made purchases in April-June 2024 was 40-44 years old at 19%, followed by 45-49 years old at 18% and 25-29 years old at 17%.

◆ Result summary:

Survey period: April to June 2024 (for quarterly customer trend data, April 2023 to June 2024)
Research organization: RENOSY research
Survey target: Number of successful transactions at RENOSY
Survey method: Count the number of transactions during the period and convert them into a percentage

*All data is as of the time of contract. Please note that due to rounding, the total percentage may not add up to 100%.
*Company names and product/service names mentioned in this press release may be trademarks of the respective companies.

Click here for the press release (PDF version)

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